fbpx
Виталий Пузырев

Таргетолог

Мастер Онлайн Продаж

Мастер Чат-Ботов

Виталий Пузырев

Таргетолог

Мастер Онлайн Продаж

Мастер Чат-Ботов

Blog Post

Facebook Ads Strategy for Resort Diving Instructor

Facebook Ads for Resort Dive Instructor

Boost Your Dive Business: Facebook Ads Strategy for Resort Diving Instructors. Learn how to reach new customers, nurture leads, and increase conversions with targeted advertising. Dive into success today!

Stage 1: Top of the Funnel (Awareness)

Objective: Build awareness and reach potential customers who are interested in diving.

  1. Ad Type: Engaging Video Ad
    • Showcase stunning underwater footage and the resort’s diving facilities.
    • Highlight the instructor’s expertise and passion for diving.
    • Use captivating visuals and upbeat music to capture attention.
  2. Targeting:
    • Target audiences interested in scuba diving, travel, and adventure sports.
    • Narrow down the audience by geographic location, age, and interests.
  3. Ad Copy:
    • “Experience the Thrill of Scuba Diving at [Resort Name]!”
    • “Join our experienced diving instructor for unforgettable underwater adventures.”
    • “Discover the beauty of [Destination] through our expert-led dive excursions.”

Stage 2: Middle of the Funnel (Consideration)

Objective: Nurture leads and encourage potential customers to consider booking diving courses or trips.

  1. Ad Type: Carousel Ad
    • Showcase different diving courses offered by the instructor.
    • Highlight the benefits, certification level, and duration of each course.
    • Include testimonials from satisfied customers.
  2. Targeting:
    • Retarget website visitors who showed interest in diving courses.
    • Target audiences who engaged with previous ads or content related to diving.
  3. Ad Copy:
    • “Take Your Diving Skills to the Next Level with Our Courses.”
    • “Become a Certified Diver with the Guidance of our Expert Instructor.”
    • “Join us for an Unforgettable Dive Trip and Explore the Underwater Wonders.”

Stage 3: Bottom of the Funnel (Conversion)

Objective: Drive conversions by encouraging potential customers to book diving courses or trips.

  1. Ad Type: Offer Ad
    • Create a limited-time offer or discount for diving courses or trip packages.
    • Include a strong call-to-action to encourage immediate action.
    • Add social proof such as customer reviews or ratings.
  2. Targeting:
    • Retarget website visitors who added diving courses to their cart but didn’t complete the booking.
    • Target audiences who have engaged with previous ads or have shown intent to book.
  3. Ad Copy:
    • “Limited Time Offer: Book Your Diving Course Today and Save 20%!”
    • “Don’t Miss Out on Our Exclusive Dive Trip Package. Book Now!”
    • “Join our upcoming diving expedition and experience the adventure of a lifetime.”

Note: It’s important to continuously monitor and optimize the ads based on performance, audience insights, and industry trends to maximize the effectiveness of the strategy.

Vitaly Puziryov
Vitaly Puziryov
🎯 Media buyer | 🤖 Chatbot Master | SSI Instructor Trainer | Travel Expert

I’ll help you get more customers from social networks.

Contact me here:

Tags:

Подпишитесь на обновления через Мессенджер, Telegram или email!